{"title":"Chief's Picks","description":"\u003cdiv style=\"text-align: left;\"\u003eChief is far more than just a design. He is the man behind the brand. Chief had a huge part in starting the company. Shop the Back Down South ambassador's top picks, performance gear tested in the field and approved by the legend himself.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!----\u003e","products":[{"product_id":"sticker-chief","title":"Chief 2.0 Sticker - Blue Wing","description":"\u003cul\u003e\n\u003cli\u003eOutdoor use vinyl material \u003c\/li\u003e\n\u003cli\u003e5 inches in diameter\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Seafoam","offer_id":31069401940071,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/PhotoAug212024_134550.jpg?v=1762439478"},{"product_id":"chief-2-0-long-sleeve-pocket-tee","title":"Chief 2.0 - Blue Wing LS","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur Chief 2.0 - Blue Wing LS is crafted with supreme quality organic cotton for a comfortable fit and unparalleled softness. The shirt is designed to be both stylish and durable, making it the perfect addition to any wardrobe.\u003c\/p\u003e\nOrganic cotton made in U.S.A\u003c\/li\u003e\n\u003cli\u003eEnzyme washed\u003c\/li\u003e\n\u003cli\u003eLeft chest pocket\u003c\/li\u003e\n\u003cli\u003eDesigned in U.S.A\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Small","offer_id":31186631131239,"sku":"","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":41043117310055,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":41043117342823,"sku":null,"price":38.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":41043117375591,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":39976121925735,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":41681644388455,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/DSC07226.png?v=1762439552"},{"product_id":"pocket-chief2-0-blue-wing-ss","title":"Chief 2.0 SS Tee - Blue Wing","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em; display: inline !important;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003eOrganic cotton made in U.S.A\u003c\/li\u003e\n\u003cli\u003eEnzyme washed\u003c\/li\u003e\n\u003cli\u003eDesigned in U.S.A\u003c\/li\u003e\n\u003cli\u003eLeft Chest Logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e       \u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 19.6px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/595d1686b530df2999129015_PimaCott_ShareIcon_small.png?v=1552078041\" alt=\"\" width=\"91\" height=\"91\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe materials in our products are made and sourced from some of the world's best cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe fabric is washed for low shrink and comfort. We strive to keep our shirts comfortable, soft and to last wash after wash! Our focus from the beginning was to make our tees with quality and craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur tagline \"IT JUST FEELS RIGHT\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eis a true meaning for our shirts. We are a small clothing brand in a small Texas town but we can assure you that BDS shirts will be on the top shelf of your closet!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eQuality matters and quality customers matter even more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/simms-sig_small.png?v=1561153744\" alt=\"\" width=\"118\" height=\"72\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Small","offer_id":32242342363239,"sku":"","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":32242342396007,"sku":"","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":32242342428775,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":32242342461543,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":32242342494311,"sku":"","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":39804610314343,"sku":"","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/5D110724-C8B5-4579-9068-9929B6FEA03B.png?v=1761229242"},{"product_id":"chief-2-0-sticker-tobacco","title":"Chief 2.0 Sticker - Tobacco","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eOutdoor use vinyl material \u003c\/li\u003e\n\u003cli\u003eChief 2.0 Design\u003c\/li\u003e\n\u003cli\u003e5 inches in diameter \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Tobacco","offer_id":32592078602343,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/Photo_Aug_21_2024_13_45_39.jpg?v=1762439574"},{"product_id":"chief-paw-sticker","title":"Chief Paw Sticker","description":"\u003cul\u003e\n\u003cli\u003eLength 2.5\"\u003c\/li\u003e\n\u003cli\u003eWidth 2.5\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Default Title","offer_id":32667802108007,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/PhotoAug212024_134510.jpg?v=1762439584"},{"product_id":"chief-sticker-army-green","title":"Chief Sticker - Army Green","description":"\u003cul\u003e\n\u003cli\u003e4\"x4\" \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Default Title","offer_id":32832110461031,"sku":"","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/PhotoAug212024_134522.jpg?v=1762439603"},{"product_id":"backwater-tobacco-waxed-chief-patch","title":"Waxed Backwater - Tobacco Chief Patch","description":"\u003cdiv\u003e\u003cform enctype=\"multipart\/form-data\" class=\"product-single__form\" id=\"AddToCartForm-6726989840487\" action=\"https:\/\/backdownsouthclothing.com\/cart\/add\" method=\"post\"\u003e\n\u003cdiv class=\"hc-shoppay\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur best-selling Waxed Backwater Tobacco Chief Hat isn’t just another hat.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eWeatherproof waxed cotton materials - sheds water \u0026amp; mud\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eBreaks in with character - lasts 2X longer\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eMid-profile fit + snapback comfort\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eCustom Chief patch - exclusive to BDS\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003eBest-seller trusted by100K+ hunters\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThis hat is shipped out flat billed but can be shaped to your liking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThis hat is crafted from waxed cotton that sheds water and mud, lasts up to 2X longer than standard hats. The more you wear it, the better it breaks in - tough enough for every hunt, comfortable enough for all-day wear. The wax acts as a shield to repel dirt and water which helps the cotton maintain its strength and durability. This is a hat you're going to wear for a long time that only gets more comfortable every time you wear it.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThis is the hat that put Back Down South Clothing on the map.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Default Title","offer_id":39529962209383,"sku":"","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/DSC06947.jpg?v=1766377277"},{"product_id":"duck-camo-mesh-trucker","title":"Duck Camo All Mesh Trucker - Chief 2.0","description":"\u003cp\u003eThis All Mesh Camo Trucker hat features a stylish duck camo design and a breathable mesh construction that keeps you cool on hot days. The embossed logo under the brim adds a unique touch. Stay cool and look cool with this hat, perfect for outdoor adventures or casual wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe All Mesh Trucker is your hot-weather workhorse, delivering full ventilation and durable build quality for long days under the sun.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium materials and mesh construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure for a just-right fit\u003c\/li\u003e\n\u003cli\u003eComfortable mid-profile fit\u003c\/li\u003e\n\u003cli\u003eDuck camo design\u003c\/li\u003e\n\u003cli\u003eCustom Chief 2.0 embroidered patch detail\u003c\/li\u003e\n\u003cli\u003eUnique embossed logo under brim\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFits smaller than Waxed or Pursuit hats\u003c\/strong\u003e \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Default Title","offer_id":39596388450407,"sku":"","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/F3457A1D-7ECA-4DEA-BFE8-6ECA627FB416.png?v=1778104230"},{"product_id":"youth-chief-2-0-ss","title":"Chief 2.0 SS - Blue Wing (YOUTH)","description":"\u003cul\u003e\n\u003cli\u003e100% Organic Cotton \u003c\/li\u003e\n\u003cli\u003eLeft Chest Logo \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Youth X-Small","offer_id":40080205906023,"sku":"","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Youth Small","offer_id":40080205938791,"sku":"","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Youth Medium","offer_id":40080205971559,"sku":"","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Youth Large","offer_id":40080206004327,"sku":"","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Youth X-Large","offer_id":41058504900711,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/AE517805-7523-457B-BCA4-CA42E4CF359F.png?v=1762440233"},{"product_id":"chief-2-0-hoodie-alpine-green-youth","title":"Chief 2.0 Hoodie - Alpine Green (YOUTH)","description":"\u003cul\u003e\n\u003cli\u003eSignature Chief Design \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeft Chest Logo \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e80\/20 cotton\/polyester blend fleece with 100% cotton face \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eJersey lined hood\u003c\/li\u003e\n\u003cli\u003eTwill neck tape\u003c\/li\u003e\n\u003cli\u003e1x1 ribbing at cuffs \u0026amp; waistband\u003c\/li\u003e\n\u003cli\u003eNo drawcord\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Small","offer_id":40204906823783,"sku":"","price":43.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":40204906856551,"sku":"","price":43.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40204906889319,"sku":"","price":43.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":40204906922087,"sku":"","price":43.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/IMG-5754.png?v=1759450892"},{"product_id":"chief-2-0-hoodie-smoke","title":"Chief 2.0 Hoodie - Smoke","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe Chief 2.0 Hoodie in Smoke offers the perfect blend of comfort and style. Crafted from high-quality materials, this hoodie is uniquely pigment dyed for a distinct and bold look. Stay warm and stand out from the crowd with this must-have hoodie.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e9.0 oz Cotton - Poly \u003c\/li\u003e\n\u003cli\u003ePigment Dyed for Vintage look \u0026amp; feel\u003c\/li\u003e\n\u003cli\u003eClassic fit \u003c\/li\u003e\n\u003cli\u003eRib cuff \u0026amp; Waistband\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Small","offer_id":41086379491431,"sku":null,"price":72.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":41086379524199,"sku":null,"price":72.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":41086379556967,"sku":null,"price":72.99,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":41086379589735,"sku":null,"price":72.99,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":41086379622503,"sku":null,"price":72.99,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":41967592734823,"sku":null,"price":72.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/Chief_2.0_Hoodie_-_Smoke-back.png?v=1761761083"},{"product_id":"chief-2-0-hyper-blue-ss-youth","title":"Chief 2.0 - Hyper Blue SS (YOUTH)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eLeft chest logo\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Back Down South Clothing Co.","offers":[{"title":"Youth X-Small","offer_id":41457569202279,"sku":"","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Youth Small","offer_id":41457569235047,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Youth Medium","offer_id":41457569267815,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Youth Large","offer_id":41457569300583,"sku":"","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/IMG_9282.png?v=1762445224"},{"product_id":"pursuit-waxed-trucker-chief-2-0","title":"Waxed Pursuit Trucker Chief 2.0","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eEffortlessly combine style and functionality with our Waxed Pursuit Trucker Hat. Made with luxurious wax cotton, this trucker hat offers protection from the elements while adding a touch of sophistication to any outfit.\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eCrafted from waxed canvas that sheds water and mud, lasts up to 2X longer than standard hats. 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The more you wear it, the better it breaks in - tough enough for every hunt, comfortable enough for all-day wear. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Back Down South Clothing","offers":[{"title":"Default Title","offer_id":42131303202919,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0897\/6130\/files\/4AE9C2E1-EBD9-4462-9049-F57A4C23D42E.png?v=1771451579"},{"product_id":"chief-2-0-black-koozie","title":"Chief 2.0 - Black Koozie","description":"\u003cp\u003eExperience the latest version of our famous koozies, specially crafted to keep your hands cozy and your beverage chilled. Thanks to its innovative construction, our koozies bring back fond memories of the past while providing practical advantages. 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